Why Your Content Isn’t Landing (And What to Do About It)

by Bree BV | Dec 9, 2025 | Business Tips, Uncategorized

If you’re a coach, consultant, or healing professional, you’ve probably asked yourself a version of this question: “I’m showing up. I’m posting. I’m doing all the things. So why isn’t my content getting traction?”

You’re not alone. In fact, you’re not even doing anything wrong.

The problem isn’t you. It’s the playbook you’ve been handed, and the industry-wide shift that’s rendering that playbook obsolete.

The Old Rules Are Fading

There was a time when polished carousels, trendy audio clips, and bite-sized listicles could get you noticed. You followed the algorithm, and it rewarded you. That time is fading.

Social media today is flooded with sameness. Coaches and consultants are unknowingly blending into each other. Their content might be informative, but it’s not distinct. It doesn’t feel personal. It doesn’t stick.

And here’s the hard truth: In a market built on transformation, if your content isn’t felt, it’s not converting.

What’s Really Going On

Audiences are evolving. They’re more discerning. They’re no longer impressed by polish. They’re craving presence.

People don’t just want to know what you know. They want to feel who you are. Especially in fields like coaching and healing, where trust is everything.

This shift is bigger than just a tweak in tactics. It’s a call to come back to the core of your message. To use your story not just as a backdrop, but as the strategy itself.

The Real Reason Your Content Isn’t Landing

It’s not because you’re inconsistent. Or not niche enough. Or lacking in effort.

It’s likely because your voice has been buried under formulas, frameworks, and “shoulds.”

In the rush to be strategic, we’ve forgotten to be real.

If you’re feeling burnt out by content creation, it might not be about capacity. It might be about misalignment.

The Shift That Changes Everything

Here’s what the most resonant, magnetic leaders are doing differently:

They treat social media as a conversation, not a performance.
They let their values, not just their visuals, lead the way.
They don’t chase virality. They aim to be valuable.
They don’t try to sound like a brand. They sound like themselves.

You don’t need to add more hacks to your toolbox. You need more you in your marketing.

Your Story Is the Strategy

Your lived experience, your voice, your imperfect insights, that’s what people are waiting for.

Because when you post from that place, you’re not just creating content. You’re building credibility. You’re cultivating trust. You’re making the invisible work of transformation visible.

That’s what gets remembered. That’s what gets shared. That’s what converts.

So, What Can You Do?

Here’s a simple starting point:

Audit your last 5 posts. Are they information-driven or experience-driven?
Ask yourself: Could anyone else in my field have written this post?
Recommit to showing up with your full voice, not a watered-down version of it.

The shift happening in our industry isn’t about abandoning strategy. It’s about infusing it with soul.

You’re not just here to share knowledge. You’re here to lead. And leaders don’t need to be louder.

They need to be more honest.

Now is the time to align your content with your truth. Because the most powerful marketing you can do… is to be fully you.

Ready to add support to your business?

Book your free 20-minute consult and let’s build a support system that’s as unique as your vision.

Your hive. Your rhythm. Your way.

Let’s get you buzzing with purpose again.

You’re Not Behind – You’re on Your Own Path (And That’s Where the Magic Happens)

by Bree BV | Sep 9, 2025 | Uncategorized

Ever catch yourself mid-scroll thinking…
“Wait, how are they already there?”

Their launch looks flawless.
Their content is constant.
Their systems seem streamlined and stress-free.

And suddenly, you’re side-eyeing your own business like it’s somehow behind schedule.
That spiral? It’s common, but it’s also misleading.

You’re not late. You’re not lacking.

You’re just in a different part of the journey.

We Only See the Outside

Social media gives us curated snapshots.

What we don’t see is the context behind the post:
💡 The years of trial and error
💡 The team that’s running things behind the scenes
💡 The sleepless nights and decision fatigue

When we compare someone’s step 100 to our step 20, we lose sight of what we’re actually building. And more importantly, we forget that our story is meant to be different.

You’re not here to copy someone else’s blueprint.

You’re here to create something aligned, impactful, and real.

Let the Comparison Be a Clue

That pang of comparison? It’s not just jealousy.
It’s information.

It might be showing you:

A level of freedom you crave
A kind of support you need
A vision you haven’t fully claimed yet

Instead of spiraling, get curious:

What do I admire here?
What might I want to integrate (not imitate)?
What’s one thing I can do today to support my growth?

This isn’t about keeping up. It’s about checking in, with yourself.

You Don’t Have to Go It Alone

There’s a story in entrepreneurship that says:
“If you’re not doing it all, you’re not doing enough.”

Let’s go ahead and debunk that.
You’re allowed to ask for help.
You’re allowed to rest.
You’re allowed to find your version of sustainable success.

Support doesn’t mean weakness. It means wisdom.

It might look like:

Hiring someone to handle the tech that drains you
Saying yes to a mastermind or community
Creating stronger boundaries around your time
Finding a VA, coach, or co-creator who helps you stay in flow

Whatever it looks like for you—you get to choose it.

The Magic Is in Your Lived Experience

Here’s something we believe deeply:

✨ Your thoughts, your lens, and your lived experiences are valuable.

✨ What you’ve walked through shapes what you bring to the table.

✨ You don’t need to be someone else.

✨ You don’t need to match their pace.

✨ You just need to stay rooted in what’s true for you, and take the next aligned step forward.

Final Thoughts: Honor Where You Are

If today feels messy, uncertain, or slow – breathe.

Growth isn’t always visible. Progress isn’t always Instagrammable.

But if you’re showing up with intention, with integrity, and with heart, you’re already doing the work.

So here’s your gentle reminder:
✨ Your path isn’t supposed to look like theirs.
✨ Your journey is unfolding in exactly the right rhythm.
✨ You’re not behind. You’re in the process of becoming.

And whatever support you need to stay steady, stay inspired, and stay in motion – you deserve it.

Ready to trade comparison for clarity?

Book your free 20-minute consult and let’s build a support system that’s as unique as your vision.

Your hive. Your rhythm. Your way.

Let’s get you buzzing with purpose again.

The Hidden Keys to Email Newsletter Success

by Bree BV | May 2, 2025 | Uncategorized

(Hint: It’s More Than Just Great Content)

In an age of endless notifications and overflowing inboxes, getting someone to open your email is no small feat. Email newsletters remain one of the most effective marketing tools out there—but if no one is opening your emails, it doesn’t matter how brilliant your content is.

Success with newsletters comes from refining the entire process—from subject line to send time. Here’s what you need to focus on to get your emails opened, seen, and read:

Crafting Compelling Subject Lines

Your subject line is your email’s first impression. Nail it, and you have a shot at capturing your reader’s attention. Miss it, and your newsletter might be deleted before it’s even opened.

What works:

Be Concise and Clear: Direct, action-driven phrases like “Unlock Your Free Guide: 3 Steps to More Clients Today.”
Create Urgency or Curiosity: “Last Chance! 24 Hours Left to Save 50%” or “Are You Making This Big Business Mistake?”
Use Personalization: Adding a subscriber’s name or referencing their interests can boost engagement.
Test, Test, Test: A/B test different styles and tones to learn what resonates with your audience.

Avoiding the Spam Folder

Even with a strong subject line, your email might never see the light of day if it ends up in the spam folder. Here’s how to keep your emails in the inbox:

Tips for deliverability:

Skip the Spam Triggers: Avoid excessive punctuation and overused terms like “free,” “urgent,” or “guaranteed.”
Balance Text and Images: Too many images and not enough text is a red flag for spam filters.
Authenticate Your Email: Use SPF, DKIM, and DMARC settings to prove your credibility.
Maintain a Clean List: Remove inactive or unengaged subscribers to protect your sender reputation.

Timing Is Everything

It used to be all about Tuesday mornings. But today, weekends are gaining serious traction.

More people are checking emails during their downtime—scrolling while sipping coffee on a Saturday morning or unwinding on Sunday night. And because fewer businesses send over the weekend, your newsletter is more likely to stand out.

Try sending your emails:

On weekends (Saturday or Sunday)
During the evenings (7–10 PM)
After testing a few time slots to see what your audience prefers

Strategy Beats Hustle: Why You Shouldn’t Do This Alone

You can write an amazing email. But doing all the testing, tracking, and tech setup? That’s a full-time job.

Bringing in a remote marketing team member with strategic insight can help you:

Craft and optimize subject lines
Set up A/B testing and performance tracking
Review deliverability stats and make improvements
Develop a long-term email strategy based on data, not guesswork

Instead of scrambling each week, you can feel confident your email marketing is working for you.

Want help with your email strategy and performance? A trusted remote team member with marketing expertise can make it simple and scalable, bringing new ideas and help with your strategy along the way!

Breathe Easy & Scale Seamlessly: The Power of Client Onboarding

by Bree BV | Aug 16, 2024 | Uncategorized

New clients are the fuel that propels any business forward. But the excitement of bringing them on board can quickly turn into anxiety if you haven’t established a smooth onboarding process. Fear not! A well-defined onboarding is your secret weapon for not only combating anxiety but also setting the stage for a successful, long-term relationship with your clients.

Why Onboarding is Your Business BFF:

Clarity & Confidence:

Imagine a world where there’s no confusion about expectations, communication styles, or project timelines. A clear onboarding process, complete with a well-defined contract, makes this a reality for both you and your client. Clarity breeds confidence!

Happy Clients, Happy You:

Picture a client who feels informed, valued, and supported right from the get-go. That’s the magic of a well-structured onboarding. Happy clients translate to a thriving business!

Streamlined Workflow:

Onboarding helps you gather key information upfront, saving you valuable time and potential headaches down the road. This allows you to focus on what truly matters – delivering incredible results for your clients.

Here’s how to craft an onboarding process that sets you and your clients up for success, complete with actionable steps:

1. Warm Welcome & Introduction (Day 1):

Send a personalized welcome email outlining the onboarding process and key points of contact.
Schedule a welcome call to introduce your team and answer initial questions.
Provide clients with access to a central hub (e.g., project management tool) containing essential resources and project information.

2. Contract & Communication (Day 2-3):

Present a clear contract outlining the scope of work, deliverables, timelines, and fees. Utilize e-signature tools for a seamless signing process.
Establish preferred communication channels (email, project management tool, phone calls) and set expectations for response times.

3. Discovery & Expectations (Day 4-5):

Conduct an in-depth discovery session using targeted questionnaires and interviews.
Get to know the client’s business goals, target audience, brand voice, and existing marketing efforts.
Collaboratively define success metrics to ensure alignment throughout the project.

4. Kick-Off Meeting (Day 6):

Hold a dedicated kick-off meeting to solidify the project roadmap.
Review timelines, assign tasks, and answer any lingering questions.
Establish a clear decision-making process to avoid delays.

5. Ongoing Communication & Support (Throughout the Project):

Maintain consistent communication through regular check-ins (calls, emails).
Encourage open communication and address concerns promptly.
Celebrate milestones and keep clients informed of progress.

Remember: A great onboarding process is an investment in your long-term success. By preparing effectively, you can welcome new clients with confidence and create a foundation for a thriving business relationship.

Ready to take your onboarding process to the next level? We can help you capture your process and make it something that is actionable and repeatable with ease!