(Hint: It’s More Than Just Great Content)
In an age of endless notifications and overflowing inboxes, getting someone to open your email is no small feat. Email newsletters remain one of the most effective marketing tools out there—but if no one is opening your emails, it doesn’t matter how brilliant your content is.
Success with newsletters comes from refining the entire process—from subject line to send time. Here’s what you need to focus on to get your emails opened, seen, and read:
Crafting Compelling Subject Lines
Your subject line is your email’s first impression. Nail it, and you have a shot at capturing your reader’s attention. Miss it, and your newsletter might be deleted before it’s even opened.
What works:
- Be Concise and Clear: Direct, action-driven phrases like “Unlock Your Free Guide: 3 Steps to More Clients Today.”
- Create Urgency or Curiosity: “Last Chance! 24 Hours Left to Save 50%” or “Are You Making This Big Business Mistake?”
- Use Personalization: Adding a subscriber’s name or referencing their interests can boost engagement.
- Test, Test, Test: A/B test different styles and tones to learn what resonates with your audience.
Avoiding the Spam Folder
Even with a strong subject line, your email might never see the light of day if it ends up in the spam folder. Here’s how to keep your emails in the inbox:
Tips for deliverability:
- Skip the Spam Triggers: Avoid excessive punctuation and overused terms like “free,” “urgent,” or “guaranteed.”
- Balance Text and Images: Too many images and not enough text is a red flag for spam filters.
- Authenticate Your Email: Use SPF, DKIM, and DMARC settings to prove your credibility.
- Maintain a Clean List: Remove inactive or unengaged subscribers to protect your sender reputation.
Timing Is Everything
More people are checking emails during their downtime—scrolling while sipping coffee on a Saturday morning or unwinding on Sunday night. And because fewer businesses send over the weekend, your newsletter is more likely to stand out.
Try sending your emails:
- On weekends (Saturday or Sunday)
- During the evenings (7–10 PM)
- After testing a few time slots to see what your audience prefers
Strategy Beats Hustle: Why You Shouldn’t Do This Alone
You can write an amazing email. But doing all the testing, tracking, and tech setup? That’s a full-time job.
Bringing in a remote marketing team member with strategic insight can help you:
- Craft and optimize subject lines
- Set up A/B testing and performance tracking
- Review deliverability stats and make improvements
- Develop a long-term email strategy based on data, not guesswork
Instead of scrambling each week, you can feel confident your email marketing is working for you.
Want help with your email strategy and performance? A trusted remote team member with marketing expertise can make it simple and scalable, bringing new ideas and help with your strategy along the way!