developing email marketing newsletters
Once you’ve nailed your subject line and made it to the inbox, your next job is to keep your reader’s attention. In a world full of salesy spam and fluff, delivering real value is what earns loyalty, trust, and action.
Here’s how to build content that converts—and the platforms and support that can help you make it happen:

Delivering Valuable Content

If you want people to open your newsletters again and again, your content needs to deliver. Every email should answer one question for your reader: “What’s in it for me?”

Value driven content for email newsletters

What value looks like:

  • Industry insights: Trends, how-tos, or expert tips your audience can’t Google in 5 seconds.
  • Behind-the-scenes: Show your process, your people, or your progress to build connection.
  • Success stories: Social proof via client wins or transformations builds credibility
  • Interactive elements: Quizzes, polls, and clickable buttons increase engagement.
  • Clear CTAs: Tell readers exactly what to do next.

Segmenting and Personalizing

Not all subscribers are the same—so don’t treat them that way. By segmenting your list and tailoring your messaging, you can dramatically boost open and click rates.

Simple ways to segment:

  • By interest or behavior (i.e., people who clicked on a certain product or topic)
  • By engagement level (i.e., new subscribers vs. loyal readers)
  • By buyer journey stage
Woman working in email marketing

Choosing the Right Email Platform

Picking the right tool can make email marketing easier and more impactful. Here are some standout platforms:
  • Flodesk: Great for beautifully designed emails with a flat monthly rate. Perfect for creatives and small businesses.
  • MailerLite: Affordable and beginner-friendly with automation and landing page features. Free up to 1,000 subscribers.
  • Go High Level: Built for agencies or growth-focused businesses that want CRM + automation + email all in one.
  • Mailchimp: A household name in email marketing, known for ease of use, templates, and audience segmentation. Scalable for small to mid-size businesses.
  • ConvertKit: Created for creators, ConvertKit is ideal if you want powerful tagging, automation, and deliverability with a focus on content creators and coaches.

How a Remote Team Member Can Help You Execute

You don’t need to be the one writing, designing, and analyzing every email. A strategic remote marketing team member can support you by:
  • Drafting compelling content tailored to different segments
  • Designing branded, on-point email templates
  • Setting up automation workflows to nurture leads
  • Reviewing performance data and making improvements
This isn’t just task support—this is having a partner who thinks like you do about the bigger picture.
Marketing team working on an email newsletter strategy

Don’t just send emails—send intentional, high-converting newsletters with help from a trusted remote team member who brings both strategic and technical expertise.